Being online is one of the biggest threats to data privacy. Websites, browsers and search engines track what you do online, the main aim being to target advertising to match what your interests. By tracking and collecting all your keystrokes, web sites and pages that you visit as well items that you buy, machine learning algorithms can build a profile of you. This profile may include assumptions about your politics, religion, health, interests and financial standing.
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Being online is one of the biggest threats to data privacy. Websites, browsers and search engines track what you do online, the main aim being to target advertising to match what your interests. By tracking and collecting all your keystrokes, web sites and pages that you visit as well items that you buy, machine learning algorithms can build a profile of you. This profile may include assumptions about your politics, religion, health, interests and financial standing.
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Facebook, founded in 2004, has grown to become the dominant social media platform with nearly 3 billion users active daily. This free and widely used service has come at a cost, much publicised and discussed in the media. The problem lies with Facebooks business model that relies on advertising revenue in order to offer the service. In 2020 it was $84.2b having grown over 20% from the previous year.
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